030: 3 Quick Tips To Increase Website Conversions

In this episode, Jules White shares three essential tips for improving your website's conversion rates by enhancing key areas such as the hero section, call-to-action (CTA) buttons, and simplifying user actions.

Jules explains why the hero section—what visitors see before they scroll—is prime real estate for grabbing attention. She outlines how you can make it more compelling by focusing on clear messaging, impactful visuals, and trust-building elements near the call-to-action buttons.

Key Takeaways:

• Optimising the Hero Section: Learn why it's crucial to communicate what you do, how you'll improve visitors' lives, and what steps they need to take—all in the first section of your website.
  
  
• Enhancing CTA Buttons: Discover how small tweaks like adding directional cues and using benefit-driven language on buttons can encourage action and boost conversions.
  
  
• Effective Use of CTAs: Understand the importance of limiting CTAs to one or two per page to avoid confusing visitors and maximise the likelihood they'll take the desired action.

If you want to improve your website’s performance and encourage more conversions, this episode is packed with actionable tips!

Helpful resources:

• Episode 007: 7 Simple Steps to Boost Your Website Traffic with SEO
• Free Beginner's QuickStart Guide to SEO
• Book a Discovery Call with Jules

Don’t forget to subscribe for more valuable website strategy and SEO insights!

Chapters

• 0:00 Introduction to Website Conversion
• 0:35 Crafting an Effective Hero Section
• 2:55 Enhancing Button Effectiveness
• 4:21 Strategic Call to Actions
• 5:47 Practical Tips and Conclusion

Transcript

AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS

Morning, .​

So I wanted to talk this morning about three ways that you can make any page on your website more compelling for people to convert into clients.

Optimizing the Hero Section

So first of all, focusing on number one is the hero section.  So when you think about your hero section, that's the bit above the scroll above the fold, the bit before people start scrolling down your website.

And that's the most important place on your website is the sort of prime real estate on your website. so with that section, you want to make sure that  you are  allowing people to understand as soon as they land on your website, we've literally got, you know, attention spans of goldfish now, even less than that.

So as soon as they land on the, on your website, they should understand What you do, how you're going to make their life better, and what they need to do to get it. So, ideally, in your hero section, you'll have an image that  portrays that, if you can. something that either shows somebody's frustration or shows somebody Living a happy life.

If you can use a face there as well. Our brains are naturally programmed to look for faces. , that can be helpful if you can use that. So, positive image there. And then the wording that you use, the copy that you use there should explain as I say, what you do. How are you going to make their life better?

So what's the benefit to them? So don't pop the features of what you're selling here. Pop the benefits. So how are you going to help to solve their problem? How are you going to help to make their life better? How are you going to help them survive and thrive and don't make them burn mental calories to work that out as well.

So they should basically anybody should be able to look at your website and have a good understanding of what you do. And then the how, how they get it part is making sure that you have a clear call to action there. So having a button in that area above the fold is really important as well. And if you can tie some trust into that button as well, even better.

So anywhere where you've got a button, you're asking people to actually take an action somewhere near there. You want to have some kind of social proof or something to increase the trust. So that might be like a. You know, five word review in there or five stars or, , rated five star by 150 happy clients or something along those lines to find some way to, , increase the trust in that area, or it could even be if you if you're selling a physical product and you do free delivery or something like that.

So money back guarantee anything like that near a button where you can then increase that trust.  ,  so people know what they need to do. They know how you're going to make their life better and  what they, um, need to do to  get that.

Enhancing Call-to-Action Buttons

Number two is a, is an easy one.

This is one that you could do today. Literally all on all of your buttons where you want someone to take action.  Add directional cues to what you want them to do. So that might be a little arrow, it might be a little chevron, pointing them in the direction of take this action.

And just do that on every button that you have on your website. Ideally have the buttons so they are compelling. So have them that they are, if you're asking them to sign up for a webinar or something like that, maybe have them have it described as the benefit of what they're going to get from attending that webinar.

So have that on the button of Yes. I want to transform my life. Yes. I want to make it sort of a bit more specific around that. Yes. I want to sleep better.  So that they're actually taking positive action and then have those chevrons next to that on your, on your buttons and make sure that your buttons stand out as well.

So your buttons should have  ideally bold font. a good contrast of color   contrast to the background of your website   as well as to the actual  text on the button    and don't have buttons that fly around too much.   So you could have a little wobble on your button if you want, but don't have buttons that move around the page too much or have big swings on them and things like that.

You don't want anything that's then going to be harder. For people to actually click on it.   Make sure your buttons are big as well. Make sure your buttons are big enough that people can click on them on their phone or on a desktop or whatever and they, they literally can't miss the button. So make sure you've got plenty of buttons throughout the page as well.

And then number three.

Effective Use of Call-to-Actions

tying in with both of those of how do they get it and  the,  buttons actually encouraging people to take action. So for each page of your website, have a maximum of two call to action. So ideally, if you can just have one call to action on a page, that's great.

  a direct call to action. This is  the action that I want them to take from this page. Your homepage might be slightly different, maybe. , but ideally, The maximum you would have is two call to actions on a page because   mind does nothing. So if you, if people are unsure what you want them to do or what they need to do next to get it, then they won't take any action at all.

So a direct call to action is book a discovery call, buy this thing, sign up for this, join my email list. .   If you're thinking, okay on this page, if it's a blog or if it's something like that, where actually the next thing I definitely want them to do, I don't want them to buy anything on this page.

This page isn't leading to any kind of sale or call or anything. What I want them to do is join my email list. Then that would be your sort of direct call to action.  But, if you're thinking, Maybe if it is the page where somebody's going to book a call with you, then maybe instead of that, you would be saying to them,  okay, book call.

If  you're not ready to book a call, I have this free resource. And that would be a transitional call to action then. So that's where you would maybe get them to sign up for your freebie. You give them a free, something that's going to help them along that journey of getting to the point where they are ready.  To take the next step with you.  something that's going to help to increase your trust and help them understand more about what you do and how you're going to help them.

Conclusion: Final Tips and Recap

So yeah, I hope that's helpful. So those are the three things that you can do. And they're all things that, I mean,  creating the copy for your hero section is often the hardest part of a website and I would say do the other bits first.

So if you've got buttons that don't have the chevrons, don't have the arrows, the, , directional cue for people to take some action. You could go through and add those in, that's something quite quick and easy to do. , if you're using FEA Create, you can do it, they have it where you can, can't think of what they call it,  basically you can have icons before the text on your button and icons afterwards.

Sometimes I use those, but sometimes I literally go on to my keyboard and I do it as part of the actual text for the writing. So the thing I don't, I guess it would be called a bracket. It's not bracket. I'm not sure what it's called, but it's the bit that's on the full stop key on your keyboard. So I use those and use two of those together, have a space at the end of the, the writing on the, the button, whatever I've got on the wording and use two of those afterwards.

And sometimes that works better. So have a little play around with it, do that directional cues on every button that you've got on your website. Make sure that you have a direct call to action and a maximum of then a trans transitional call to action on each of your pages. And just really think about what's, what action do I want people to take on these pages?

And when you're thinking about that, think about the level of awareness they have when they're, when they land on that page. And people do come into our website in different points and people don't necessarily go through our funnel. In the way that we kind of expect them to.  But in general, how much aware was awareness would people have when they come into that page?

And that would then maybe direct you on what kind of call to action  you want them to take on that page, and then the hero section. So yeah, getting that bit, if you can do, put some work into there. You, I mean, the headline I think is the hardest part of a website.

Even if you just think about the benefits and try and just have three bullet points at the top in that section of the benefits of how you're actually going to make their life better? See   soon. Bye.