SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show
Want to get more traffic & sales from your website – without spending hours on social media or pouring money into ads?
You need simple, effective SEO.
This podcast is for growth minded business owners who need a steady stream of clients coming into their business – including local businesses like luxury retreats, skin clinics, medspas, private practitioners, mental health professionals, training academies, coaches and beyond – who want their website to do more than just look good.
Each week, you’ll get:
- Simple SEO, AEO (GEO) & conversion strategies you can actually use to generate more leads
- Website marketing guidance to help you attract and convert your ideal clients
- Real-world examples from businesses like yours
- Insights into how Google, AI tools, and online search really work
Whether you’re wondering:
- How to get found on Google
- How to attract more local clients or boost online sales
- How to optimise your images, landing pages, or product descriptions
- How to get recommended by ChatGPT and other AI search tools
- How to market your business without social media
- How to make more sales through your website
- How to get more listeners with SEO for podcasts
- Or how to make better use of the content you already have?
You’re in the right place.
Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.
Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!
Episodes
131 episodes
131: Why Blogging Might Be a Waste of Your Time (And What to Do Instead)
In this episode, Jules White tackles one of the most common pieces of advice given to small business owners - that you need to be blogging consistently to grow your website's visibility. Jules makes the case that for many businesses, blogging i...
130: Why SEO Beats Social Media for Getting a Steady Stream of Clients
In this episode, Jules White makes the case for SEO as one of the most powerful and sustainable lead generation tools available to service-based business owners - and explains why it beats social media for building a consistent pipeline of warm...
129: Why Your Website Isn't Converting (And What to Fix First) LIVE WEBSITE STRATEGY
In this episode, Jules White carries out a live website conversion rate optimisation audit for Sara Southgate, a naturopath and perimenopause specialist. Jules identifies some quick wins and key changes Sara can make to start turning her websit...
128: Is ChatGPT Making You Doubt Yourself? Why I Switched to Claude
In this episode, Jules White opens up about why she has made the switch from ChatGPT to Claude, and why it's about much more than just choosing a different tool.Jules shares how she had been using ChatGPT for almost everything - from mea...
127: How to Get Found on Google and AI Search with a Clearer Website
In this episode, Jules White explores what it really takes to stand out in AI search, and why this isn’t about choosing between Google or AI, but understanding how they now work together.Jules explains why clarity around your niche, your...
126: How to Improve Your Website SEO Without Overcomplicating It LIVE WEBSITE STRATEGY
In this episode, Jules White walks through a real website and SEO audit with a client who runs an online cookery school for teenagers. Together, they explore how to make the website work harder, from improving visibility on Google to creating a...
125: Website Accessibility Basics: Small Changes That Help People and Search Engines With Rachel Mess
In this episode, Jules White is joined by Rachel Mess from the Inclusive Design Company for a conversation about website accessibility and why it matters for both users and search visibility.They explore the strong overlap between access...
124: I Stopped Using Social Media And Had My Best Month Ever!
In this episode, Jules White shares a personal update about stepping away from social media and what happened next. After stopping using social media in her business, Jules went on to have her best month ever.Rather than presenting it as...
123: Is Your Homepage Costing You Clients? LIVE WEBSITE STRATEGY for a Luxury Hair Salon
In this episode, Jules White is joined by Indira Nobile from InHair Salon in Dubai Marina for a live website and SEO audit.Together, they review Indira’s homepage and Google Business Profile, exploring practical tweaks that could help he...
122: The Fastest Way to Get More Local Clients
In this episode, Jules White explores how AI search and Google’s AI Overviews are changing the way people find local businesses, and why there’s no need to panic.Rather than chasing social media or worrying about traffic drops, Jules sha...
121: Stop Guessing What to Do With Your Website: A Simple SEO Filter That Works
In this episode, Jules White shares a simple four-step filter to help you stop guessing what to do next with your website and start focusing on what actually moves the needle.If you’ve been tinkering with your website without feeling lik...
120: How Local SEO Can Help You Sell Online Services and Products
In this episode, Jules White explores how local SEO can play a powerful role in selling online offers, not just supporting brick-and-mortar businesses.Jules explains why local visibility matters even if you sell digital products, online ...
119: What Happens When Social Media Is No Longer Part of Your Marketing Strategy
In this episode, Jules White shares a very honest, voice-note style reflection on what it really means to say social media is optional and what happens when you decide to step away from it completely.Jules talks through her growing desir...
118: AI Search and Google: What Actually Matters for Getting Found
In this episode, Jules White breaks down what Google is officially saying about AI search and how that compares to what is actually happening in the real world for small and local businesses.Jules walks through Google’s guidance on AI se...
117: Simple Steps to Help Your Website Get Found: LIVE SEO STRATEGY
In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media.We start by...
116: How to Get Found on Google by Local Clients
In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads.I explain why so many businesses stay invisible on Google even though they h...
115: 5 Website Lessons I Learned in 2025 (Search, AI, and Sustainable Marketing)
In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media.Key takeaways:...
114: Worried You’re on the Wrong Website Platform for Your Beauty, Health or Wellness Business? Here’s How to Know
In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business?Jules explains why your platform is not what dete...
113: How to Tell When It’s Time to Rebuild Your Website (and When It Isn’t)
In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answe...
112: Three Simple Website Tweaks That Help You Get More Bookings
In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media.Jules explains why m...
111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, st...
110: Simple Ways to Help Your Website Convert More Visitors into Clients
In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this ep...
109: Back to Basics: How to Get Your Website Showing Up on Google
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google.Key Takeaways:Why Google still matt...
108: Why Your Website Feels So Overwhelming - and How to Make It Easier
In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use ...