The Website Success Show: SEO & Website Tips For Beauty & Wellness Businesses Who Want More Website Traffic & Conversions
Struggling to get more traffic, clients, or sales from your beauty or wellness website – without spending hours on social media or pouring money into ads?
You need simple, effective SEO.
This podcast is for beauty, wellness, and purpose-led businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.
Each week, you’ll get:
- Bite-sized SEO strategies you can actually use
- Website marketing tips to help you attract and convert
- Real-world examples from businesses like yours
- Insights into how Google, AI tools, and online search really work
Whether you’re wondering:
- How to get found on Google
- How to attract more local clients or boost online sales
- How to optimise your images, landing pages, or product descriptions
- How to get recommended by ChatGPT and other AI search tools
- Or how to make better use of the content you already have?
You’re in the right place.
Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.
Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!
Episodes
99 episodes
099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks
In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.Jules identifies quic...
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Season 1
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Episode 99
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27:53
098: Can ChatGPT-5 Really Help You Build a Better Website?
In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process.Jules shares why ...
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Season 1
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Episode 98
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21:19
097: Are Your Website Images Hurting Your SEO? What to Fix First
In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.After helping a client the recovery ...
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Season 1
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Episode 97
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26:57
096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing
In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of h...
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Season 1
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Episode 96
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24:31
095: Three Simple Checks to Future-Proof Your Website for Search
In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. Jules ex...
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Season 1
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Episode 95
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20:53
094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)
In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now ...
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Season 1
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Episode 94
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39:21
093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community
In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to hel...
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Season 1
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Episode 93
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27:43
092: Want to Be ‘ChatGPT Famous’? Here’s How AI Really Picks Who to Show
In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories f...
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Season 1
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Episode 92
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22:18
091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards
In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more e...
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Season 1
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Episode 91
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37:42
090: The Silent SEO Mistake That’s Making You Invisible
In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks ...
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Season 1
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Episode 90
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29:15
089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months
Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned a...
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Season 1
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Episode 89
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49:40
088: The Photo Fix That Can Instantly Improve Your Website’s First Impression
In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.Ade...
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Season 1
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Episode 88
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32:43
087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools
In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.With Google’s new AI Mode rolling out in the U...
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Season 1
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Episode 87
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23:04
086: SEO + Usability Fixes from a Productivity Coach’s Website Makeover
In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website.If your website is more of...
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Season 1
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Episode 86
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40:17
085: Can AI Find Your Business? I Put ChatGPT, Gemini & Perplexity to the Test
In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and...
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Season 1
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Episode 85
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31:16
084: Don’t Ditch It – Fix It! Making Your Website Work Harder
In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference.Jules explains why she no long...
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Season 1
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Episode 84
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7:18
083: 5 Ways to Make Your Website Match Your Brand
In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think.Jules walks you through how to spot when your site is out of sync with the...
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Season 1
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Episode 83
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17:11
082: Low on Energy? Here’s What You Can Do for Your Website
In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress.With a lingering cold and a chaotic launch week behind her, Jules keeps ...
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Season 1
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Episode 82
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6:12
081: How to Get ChatGPT to Recommend You (And Why Google Still Matters)
In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses.Jules explai...
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Season 1
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Episode 81
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17:28
080: Improving UX and Conversions for Baby Class Bookings - AUDIT EPISODE
In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford.Together, they explore ways to improve the user e...
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Season 1
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Episode 80
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39:27
079: How to Optimise Your Website for Local SEO
In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops.Whether you offer local delivery, pop-up stalls, or click-and...
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Season 1
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Episode 78
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19:24
078: Is Your Website Silently Holding You Back?
In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a stati...
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Season 1
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Episode 78
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22:47
077: How to Attract Bigger Brands to Your Event Venue Website
In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.Jennie shares her desire to...
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Season 1
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Episode 77
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35:17
076: Freedom, Confidence, and Websites That Work
In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth.This episode was inspired by a showcase Jule...
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Season 1
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Episode 76
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8:58
075: The First Steps to a Website That Actually Works
In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts.Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Webs...
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Season 1
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Episode 75
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24:47