112: Three Simple Website Tweaks That Help You Get More Bookings

In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media.

Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s words, layout, and trust signals influence bookings far more than how pretty the design is, and how focusing on individual pages can help you improve your visibility in Google and AI search.

Key Takeaways

The Real Reason Visitors Don’t Book:
Why many websites lose clients to confusion rather than competitors, and why clarity beats a full redesign every time.

Three High-Impact Tweaks to Prioritise:
How to improve your hero section so visitors understand what you offer within seconds, why your services pages need benefits not features, and how clear, repeated calls to action can increase bookings quickly.

Why Trust Signals Matter:
How reviews, photos, guarantees, and social proof help visitors feel safe enough to take the next step.

Quick Wins You Can Implement This Week:
Add strong calls to action to key pages, rewrite your hero section for clarity, and add trust markers where they matter most.

Jules also reminds you that you don’t need more content for your website to work harder. You need clearer content that helps people understand why they should trust you and how you can make their life better.

Resources mentioned in this episode

• Episode 111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
  Listen to the previous episode that pairs perfectly with this one.
• Book a Website Potential Discovery Call
  If you’d like support identifying which tweaks could make the biggest difference to your website, you can book a Website Potential Discovery Call with Jules.

If you’re ready to improve your website’s performance without relying on social media, this episode is a must-listen.

Chapters

• 0:39 The Common Misconception About Website Redesigns
• 1:46 What Clients Really Want From Your Website
• 3:34 Tweak #1: Optimize Your Above-the-Fold Section
• 5:52 Tweak #2: Improve Your Services Pages
• 7:36 Tweak #3: Make Contact and Booking Buttons Visible
• 8:29 Building Trust Through Emotions
• 9:48 Quick Wins You Can Implement This Week
• 11:31 Taking the Next Step

Transcript

Hi. Most beauty and wellness business owners aren't just losing clients to competitors. They're losing them to confusion on their own website.

You don't need a full redesign to see better results. Today we're talking about three tiny tweaks that you can make to instantly make your website more booking friendly.

The Common Misconception About Website Redesigns

Welcome back to the Website Success Show. This is the place for local businesses who need a steady stream of clients and customers coming into their business, but don't want to rely on social media.

So I want to talk about a common misconception. People often think, and I've certainly talked to lots of people over the years who've been through this, that they had a whole new website because they feel like they need to fully redesign their whole website, redesign their brand, or that they have to bring people in through social media.

But most websites don't actually need a rebuild. They just need clarity.

They need better signposting. They just need to have some tweaks really, that can actually make quite a big difference.

Clients aren't judging your website just on what it looks like visually. I think we can really sort of focus on this and focus on making the way that our website looks.

Quite often people will think about that when they are actually first creating their website or if they're thinking about a redesign, then they'll be thinking about that part of it. Whereas actually that's probably one of the least important parts.

What Clients Really Want From Your Website

Yes, we will want our websites to look good, and I love a beautiful website, definitely, but that's not what's going to actually encourage people to take action. You can have a website that looks pretty ugly, and if the words are right, if it's got the right copy on there, if the messaging is right, if it's easy to use, then people will still take action.

Whereas if you've got a beautiful website, it might be different. If you've got a site that looks gorgeous, but it doesn't really talk about what you do, it doesn't really talk about how you help people, it's not clear.

It is not easy for people to use. Then that's unlikely to get people to actually take the action that you want them to take really.

So people want to know when they come into your website, they want to understand how you're going to help them. They want their questions answered quickly, whether they're actually asking those questions or those questions are just running through their mind.

The friction points usually come from layouts, wording, missing trust signals, not the whole website, and certainly not the visual appeal of the website really. Most websites don't necessarily need a complete overhaul.

You know, a lot of websites do need more traffic, but a lot of websites are already getting some traffic. But there's no point sending more people through to your website if the traffic that you're getting already isn't converting.

People will buy from what they understand and from what they know is for them really. They can tell from the copy on the website what's for them, not from the site that looks the prettiest really.

So once you understand what clients really look for when deciding what products and services to buy, then the right fixes on your website become a lot more obvious really.

Tweak #1: Optimize Your Above-the-Fold Section

So I've got some small tweaks that you can make; as I say, we've got three tweaks today that you can make to your website that can make a real difference.

So tweak number one. It's a section that I am always very passionate about on websites.

It's one of the most important pieces of real estate on our website. The above-the-fold section, whether you call it above the fold, above the scroll, or the hero section, is the part that is seen as soon as somebody lands on one of your webpages.

And this is probably a good point to remind you that when we talk about websites, we talk about individual webpages. Google and any other search engine that's showing up results, even in AI search, are showing individual webpages.

It's not a whole website. So yes, we need to think about our website as a whole, but when we're thinking about how we can make changes and we can optimise our website, think about those individual pages.

So when you come onto any webpage, then that bit right at the top of the page is where we need to grab people's attention. Let them know that they're in the right place and keep them there until they take the action that we want them to take really.

So your above-the-scroll section, your hero section, should ideally, within about three seconds, let people know what you do. Ideally, show who it's for, how it's going to make their lives better, and what they need to do to get it.

Ideally, the 'what they need to do to get it' part should be one clear action that we want them to take. Now on our homepages, that might not be quite the case.

Sometimes people need a little bit more information or they might not necessarily be ready to book. If we are talking about something like sales pages, then they should definitely have one clear call to action that we repeat throughout that page.

But on your homepage, it might be that actually you have a transitional call to action. So you have one call to action to buy now or book an appointment, book a discovery call, whatever is the logical step that you want people to take from your homepage.

And then you might also have a transactional call to action to download a freebie or join our email list or something like read a blog post. So that's where we really are trying to make sure that it's really obvious in that hero section what they need to do and how you are going to make their life better.

Tweak #2: Improve Your Services Pages

Tweak number two is your services pages. So ideally when you're thinking about optimising your website and you're thinking about where to start with this, start with the pages that are closest to the sale.

So your homepage is definitely an important part of all of this. But for your services pages, when you're thinking, 'Okay, I've got lots of products, I've got lots of services, I don't know where to start,' look at your most profitable ones first.

Look at the ones that you know are the best performers for your business. If there's something you love doing and you know that's a profitable service and you're torn between two, focus on those ones first.

When you are thinking about your services pages, what you need to have on there is simple language. We need to be talking about the benefits, not the features.

This is something that I think a lot of business owners end up doing; we end up getting stuck in that sort of curse of knowledge and we include what's included in things. Or, you know, if it was a salon, we might be talking about this is a 60-minute massage, and all of those kind of things, rather than thinking about how can we really make this about the benefits and about what someone is going to get from this.

And I don't mean get as in a 60-minute massage. I mean as in escaping daily stress or releasing tension or feeling more relaxed; those kinds of things, which are more benefits than features.

It is really important on our services pages to focus on that. And make sure that your pricing is clear as well, so that people don't have to search.

They don't have to click on another button or they don't have to enquire to find out how much you charge for your services. Make sure that's really, really clear on your services pages.

Tweak #3: Make Contact and Booking Buttons Visible

And then number three, tweak number three is your contact and booking buttons need to be really visible. So we talked about this in the homepage hero section.

In any hero section of whichever webpage you are on, make sure that your call to action buttons are really, really clear. This is a tweak that you can instantly make; as soon as you add more buttons into your website, within reason obviously, then you are going to help people to take the action that you want them to take.

And if you can repeat that same call to action throughout the page, that can often be really powerful. I think sometimes we feel like we have to be a bit clever and that we have to have different buttons and we feel like we can't repeat ourselves throughout the page.

But actually sometimes just repeating that message of book an appointment, book a discovery call, or buy now, those things can actually make a big difference. And when you're thinking about this and thinking about that person who's actually coming into your website and making this appointment, or buying what you are selling, then think about the fact that people tend to make decisions about buying from emotions, not necessarily logic.

So they want some reassurance that they're making the right choice. So they want to see some trust signals and they basically want us to just reassure them that they're not making a bad decision.

We can use our copy to really make sure we get that across on our pages. And this is one thing where I would say that being clear is one of the most important things, rather than being clever.

Rather than trying to be entertaining first and foremost, is it clear what you're selling, how it's going to make their life better, what they need to do to get it, and why they should trust you with that as well? So you don't need to create a ton of content for this as well.

You don't need to create more and more and more content for your website. You need to just make sure that content, the content that's already there, is clear.

It really does help people to understand why they can trust you. And once the basics are clear, then you can add simple other improvements that can help to really boost your bookings straight away.

Quick Wins You Can Implement This Week

But getting those basics clear, making those few small tweaks can make a big difference. So some quick wins that you can do this week.

Adding one strong call to action to the top, the middle, and the bottom of your homepage and your services pages. As I say, start with your most important and most profitable service page first; do that.

Rewrite your hero section to answer those four most important questions. So what you do ideally, who it's for, how it's going to make their life better, and what they need to do to get it.

If you can do that and have something really compelling in there that will keep people there, helping them understand why they're in the right place, then that can immediately make a big difference to the performance of your website. And then add a couple of trust markers onto those pages, so into your homepage, into your most profitable product or service page.

Add something in like recent client reviews or client photos. If people are actually sharing on social media photos of them using your product, or if they have said that they've been to have an appointment with you, take a screenshot of that and add that into your homepage if you can.

Even something like if you offer anything like a money-back guarantee or free delivery or, you know, no-hassle returns. Those kind of things; add in some kind of icon or button or something that actually then helps people understand that you are trustworthy and helps people to feel okay about actually booking and buying from you.

Once clients see these small changes and once they start to feel safe enough to book with you, then it takes away that pressure to post on social media all the time. If people come through your website and actually take the action you want them to do, then it makes such a big difference in your business.

And if you want this to work even faster, there's a next step that can make this even easier. So if you'd like some help identifying which tweaks will make the biggest difference to your website, then book a Website Potential Discovery Call with me.

We'll talk about where you are, where you're stuck, what could be holding you back and stopping you getting more bookings and making more sales through your website. And if any of my one-to-one services or programmes will help you get there faster, we can talk about that as well.

This is the next logical step that will actually help you to stop guessing about what to do with your website and actually get your website working harder for your business. So if you found this helpful, then last week's episode ties in perfectly with this.

So it was all about why your competitors are beating you on Google and what to do about it. If they are, that was episode 111 and if you pair that with today's video, you'll have a much clearer picture of what your website actually needs.

So I hope this has been helpful. I'm Jules White and this is your reminder that social media is optional.