The Website Success Show: Website & SEO Tips for Beauty, Health & Wellness Businesses
Struggling to get more website traffic, clients, or sales from your beauty, health or wellness website – without spending hours on social media or pouring money into ads?
You need simple, effective SEO.
This podcast is for beauty, health & wellness businesses – including salon owners, skin clinics, medspas, private practitioners, mental health professionals, training academies, and coaches – who want their website to do more than just look good.
Each week, you’ll get:
- Bite-sized SEO strategies you can actually use
- Website marketing tips to help you attract and convert
- Real-world examples from businesses like yours
- Insights into how Google, AI tools, and online search really work
Whether you’re wondering:
- How to get found on Google
- How to attract more local clients or boost online sales
- How to optimise your images, landing pages, or product descriptions
- How to get recommended by ChatGPT and other AI search tools
- How to market your business without social media
- How to make more sales through your website
- Or how to make better use of the content you already have?
You’re in the right place.
Hosted by Jules White, website and SEO consultant and founder of The Website Success Hub, this show helps you make smarter website decisions that drive more of the right traffic – and turn visitors into paying clients.
Each episode delves into simple ways to make your website more effective, providing you with expert insights and actionable tips to optimize your website’s SEO and make your website your hardest working team member!
Episodes
111 episodes
111: Why Your Competitors Are Beating You in Google Search (and How to Catch Up)
In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, st...
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Season 1
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Episode 111
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26:45
110: Simple Ways to Help Your Website Convert More Visitors into Clients
In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this ep...
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Season 1
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Episode 110
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24:08
109: Back to Basics: How to Get Your Website Showing Up on Google
In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google.Key Takeaways:Why Google still matt...
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Season 1
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Episode 109
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24:53
108: Why Your Website Feels So Overwhelming - and How to Make It Easier
In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault.Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use ...
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Season 1
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Episode 108
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29:45
107: Why Your Wellness Website Isn’t Turning Visitors into Clients (and Simple Fixes That Work) LIVE WEBSITE STRATEGY
In this episode, Jules White reviews a real website from nutritional therapist Alice Yeate...
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Season 1
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Episode 107
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38:35
106: When the Algorithm Doesn’t Hear You: Why Women’s Content Struggles to Be Seen
In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online.She shares insights from rec...
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Season 1
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Episode 106
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20:24
105: Why Your Brain (and Business) Deserves a Break from Harmful Social Media
In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself.This isn’t about fear-mongering or qui...
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Season 1
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Episode 105
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11:27
104: You’ve Been Sold a Lie - Smarter Ways to Be Visible Without Social Media
In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media.Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to...
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Season 1
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Episode 104
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15:17
103: From Fleeting Posts to Lasting Assets - Why Your Website Should Be the Hub Of Your Content
In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how...
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Season 1
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Episode 103
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20:52
102: Social Media Is Optional - How to Build a Calmer Business Without Constant Posting
In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential.Jules explains why relying on platforms ...
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Season 1
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Episode 102
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21:47
101: Is Your Website Saying What Clients Really Need to Hear?
In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients.After searching for a specialist solicitor, Jules shares her exper...
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Season 1
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Episode 101
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10:06
100: What 100 Podcast Episodes Have Taught Me About Confidence, Consistency, and Marketing That Lasts
In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consiste...
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Season 1
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Episode 100
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19:26
099: How to Improve Your Website’s SEO and Accessibility with Simple Tweaks LIVE SEO STRATEGY
In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity.Jules identifies quic...
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Season 1
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Episode 99
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27:02
098: Can ChatGPT-5 Really Help You Build a Better Website?
In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process.Jules shares why ...
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Season 1
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Episode 98
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20:28
097: Are Your Website Images Hurting Your SEO? What to Fix First
In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT.After helping a client the recovery ...
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Season 1
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Episode 97
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26:06
096: How to Find Clients Now Without Relying on Social Media or Ads: Blending Active and Passive Marketing
In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of h...
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Season 1
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Episode 96
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23:40
095: Three Simple Checks to Future-Proof Your Website for Search
In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks. Jules ex...
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Season 1
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Episode 95
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20:45
094: How Instagram Posts on Google Can Boost Your Local Business Visibility (Special Episode with Jo Bolton)
In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now ...
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Season 1
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Episode 94
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38:30
093: Clarity Over Complexity: How E-Commerce Sites Can Build Trust and Community
In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to hel...
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Season 1
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Episode 93
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26:52
092: Want to Be ‘ChatGPT Famous’? Here’s How AI Really Picks Who to Show
In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories f...
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Season 1
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Episode 92
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21:27
091: Small Changes, Big Results: Website Audit Lessons from the Beauty & Skincare Awards LIVE SEO STRATEGY
In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more e...
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Season 1
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Episode 91
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36:51
090: The Silent SEO Mistake That’s Making You Invisible
In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks ...
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Season 1
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Episode 90
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28:24
089: How Podcasting Changed My Business (and My Confidence) in Just 12 Months
Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned a...
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Season 1
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Episode 89
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48:49
088: The Photo Fix That Can Instantly Improve Your Website’s First Impression
In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’.Ade...
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Season 1
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Episode 88
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31:52
087: What Beauty & Wellness Brands Must Know About Getting Found by AI Search Tools
In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses.With Google’s new AI Mode rolling out in the U...
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Season 1
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Episode 87
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22:13