The Website Success Show: SEO & Website Tips For Local & Online Businesses Who Want More Website Traffic & Sales

043: Do SEO Plugins Really Boost Your Rankings? Understanding the Role of Yoast and Similar Tools

Jules White Season 1 Episode 43
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00:00 | 23:06

In this episode, Jules dives into the world of SEO tools, answering the question of whether investing in tools like Yoast is really worth it.

Jules explains how these tools can help with on-page SEO, keyword research, and technical fixes, but emphasises the importance of human oversight and understanding the "why" behind the recommendations. She cautions against blindly chasing green lights and reminds listeners that Google values content written for humans by humans.

Key Takeaways:

  • The Role of SEO Tools: Learn how plugins like Yoast and Rank Math function and what features they offer to aid your SEO.
  • Limitations of Over-Reliance: Discover why achieving a 'green light' on Yoast doesn't guarantee higher search rankings.
  • Importance of Human Insight: Understand why a human touch and foundational SEO knowledge are crucial for successful optimisation.
  • Choosing the Right Tools: Find out why Rank Math might be a better option than Yoast and when it's appropriate to invest in paid versions.

Resources mentioned in this episode:

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