060: SEO for Busy Entrepreneurs: Quick Wins Without New Content

In this episode of The Website Success Show, Jules White sits down with Sarah Masci, a business coach for service providers, to explore simple SEO improvements that can make a big impact on website visibility.

Jules guides Sarah through an actionable SEO audit, uncovering ways to optimise her existing content and make her website work harder without creating tons of new material. They discuss the importance of structured page hierarchy, optimised meta titles and descriptions, and how tools like Google Search Console and SEO plugins can simplify the process.

Key Takeaways:

• Start with the Basics: Before diving into new content, optimise existing pages by refining headings, titles, and descriptions.
• Harness the Power of Page Hierarchy: Create clear and logical headings (H1, H2, H3) to help search engines and users navigate your site.
• Google Search Console Is Your Friend: Use this tool to understand how Google sees your site and identify quick wins for improvement.
• SEO-Friendly Tools: Plugins like Rank Math or All in One SEO can streamline optimisation and make meta descriptions and schema markup easier to manage.
• Repurpose Content Strategically: Even without a lot of blog posts, optimise sales and landing pages to rank for relevant keywords.

If you’ve ever wondered how to make the most of your website’s existing content or felt overwhelmed by SEO, this episode is full of practical tips you can start using today.

Resources Mentioned in This Episode:

• Free SEO Beginner's Guide – Kickstart your website’s optimisation with Jules' actionable guide.
• Episode 13: SEO Basics for Beginners – A must-listen if you’re just starting your SEO journey.
• Episode 17: Which Comes First: Content or SEO? – Discover why creating great content is key to effective SEO.

Want to learn more about Sarah Masci’s approach to simplifying business systems with VIP days? Visit sarahmasci.com or connect with her on Instagram at @SarahMasci.

Don't forget to subscribe for more bite-sized SEO and website optimisation insights!

Chapters

• 0:00 Introduction
• 0:58 Meet Sarah Masci: Transforming Businesses
• 1:31 Understanding Sarah's Business and Website
• 2:30 Current Traffic Sources and Strategies
• 3:27 SEO Audit: Initial Observations
• 5:08 Google Search Console and SEO Tools
• 9:13 Optimising Page Titles and Descriptions
• 12:56 Improving Page Hierarchy for SEO
• 17:20 Schema Markup and Structured Data
• 24:50 Final Tips and Next Steps
• 31:41 Conclusion and Shoutouts

Transcript

AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS

Introduction

Jules: So hi, in today's episode of the Website Success Show, we're diving into a website SEO audit for the amazing Sarah Masci.

I've been in Sarah's community and programmes for the last couple of years, and I can honestly say that what I've learned from Sarah has absolutely transformed my business. So hopefully by the end of this episode, we'll have identified some simple quick wins for Sarah's website. So welcome Sarah. It's so great to have you here.

Sarah: Yeah. Thank you so much, Jules. I'm so excited to be here and just to see what we can uncover about the website.

Jules: Definitely.

Meet Sarah Masci: Transforming Businesses

Jules: So before we start, if we were to meet in six months' time and you were telling me about the amazing things happening in your business, how would your website visibility be helping with that?

Sarah: The most amazing thing would be that people were landing on my website without me having to do anything and just, having, you know, people opting in to, we have so many things available that it's like, if only more people knew about it, right. So it's just like, if we could just get more people to the website, more people could learn about it and then we could help more people.

Jules: Yeah, definitely.

Understanding Sarah's Business and Website

Jules: So before we start, tell us a little bit about your business and how your website kind of currently sits within your marketing activities.

Sarah: Okay. Yeah. So I am a business coach for online service providers, freelancers, solopreneurs, basically who are trying to simplify their business and get out of the weeds of admin and constantly chasing clients back and forth.

Um, so really it's about creating a VIP day business model. Or something similar to that, like a VIP experience, a VIP week, a day rate, or, you know, any kind of core offer like that. So I teach people how to simplify their business, how to streamline their systems and how to become better with boundaries and the overall client experience.

And that's kind of in a nutshell, what I do through my coaches and my membership. And, how does my website really feed into that is basically just, like I was saying, it drives people where they need to learn more about all of the things that we can help them with.

Jules: Okay.

Current Traffic Sources and Strategies

Jules: And I know you run paid ads over on social media.

And so do you, are you sending everybody to your website? Or what's happening in terms of that, in terms of people actually, the traffic you're getting to your website at the moment? When is it? Mostly through paid ads or through your email list or?

Sarah: Yeah. So most of our traffic comes from paid ads directly to landing pages on the website.

So I don't really send anybody to the homepage, but different sales pages and opt-in pages. So it comes from ads, my email list and a little bit of organic social media. I don't do a tonne of organic posting, but kind of here and there. And then also I get a lot of traffic from, speaking in virtual summits and doing podcast interviews like this.

Jules: Yes, absolutely. I think that's how I found you actually, I think from, a summit in GeekPack. I think I'm pretty sure that it's in Julia Taylor's GeekPack. And so many people that I follow online, a lot of them have come through GeekPack actually.

SEO Audit: Initial Observations

Jules: Let me just share my screen and we can have a little look at your website. So actually one of the things I did want to mention is that there's an episode of the podcast that you actually already inspired Sarah from um, we had a conversation about what we were talking about SEO and you said that actually, I know I need to create content before I think about my SEO.

And you could go back and listen to episode 17, which is, um, which comes first the content or the SEO. And that was a really good conversation in terms of just making me think about, okay, yeah. People often think that they have to create loads of blogs before they can do anything with their SEO. And that was kind of where this all came from.

I'm just wanting to show you because I have, I had a little look at your website at the time and was like, well, there's lots that actually we could do, to try and make the most of what's there on your website already. Because I think a lot of people would think that they've got to create a tonne of content, but you've actually have got quite a lot of content on your website.

I did a quick site search and you've got 114 pages indexed in Google. And you've got sales pages on there that have got a lot of content on them. So actually just making the most of that, I think could be, could be helpful in terms of, you know, getting started and until you can get some more content on there in terms of blog posts and what's happening now with AI overviews and with everything happening with AI and SEO is that.

Actually, the blog posts, as much as blog posts are great, it's not necessarily going to bring those people in who are ready to sign up to your email list or ready to take one of your courses. So I think making the most of those sales pages and your homepage and everything first could be really helpful for you.

So one of the things I always do first is I always have a little look, I go into my SEO tools and I always have a little look at what from the outside you are ranking for already, what keywords are associated with your website already.

Google Search Console and SEO Tools

Jules: And do you have Google Search Console set up, Sarah?

Sarah: Uh, yes. Is that the same as Google Analytics?

Jules: It's not, and it's actually, sometimes it's the more useful tool to have. As much as Google Analytics is fantastic, and Google Analytics shows us what people are doing once they, like how they came into our website, and what they're doing once they are actually there, whereas Google Search Console helps us to understand how Google sees our website, so it helps us to understand what search terms people are typing directly into Google, that are leading them to come through to our website.

And that's one that it's an easy platform to set up. You know, it doesn't take, take a second to set it up, but it's actually a lot easier to use than Google Analytics. I think a lot of the time people dive in and try and use Google Analytics. And I know that for you. Because obviously your background is web development and you know about all this techie stuff.

So it's less overwhelming. I get overwhelmed with Google Analytics sometimes when I look at it as well.

Sarah: I do too.

Jules: But people often look at Google Analytics and just like check out from it completely because it's so confusing, the platform and like the interface of it. Whereas Google Search Console is actually a lot more user friendly and you can go into that and very easily see it's laid out like in layman's terms, you can, you can exactly see what's happening in terms of... what Google is actually associating with your website. And I think more importantly, and certainly in your case, what Google isn't associating with your website.

So when I look for, so the, the tools don't, the reason I asked about that is because you'll see a lot more information in the back end of your Google search console than I see in SEO tools. So essentially you are ranking for your own name, which is good. You know, we want that to be happening that you actually, the people who know about you can actually find you.

But apart from that, there's a few incidences of VIP, day rates, VIPs, those kinds of things are there. But ultimately you don't have a lot of keywords.

Jules: How long have you had this domain that you've got right now?

Sarah: For about three and a half years.

Jules: Okay. Yeah. So for a website, for a domain that's been live and a website that's been live for three and a half years, I would love to see more than 25 keywords. That's something that there is something that is preventing Google from being able to actually understand the content on your website, really.

So that's, that's where I would kind of is start off thinking about. What are the things that you want to be showing up for on Google? What are the things that you, that is like almost criminal that you're not showing up for on Google really? And it can be things like, I come over to your website and look in, so things like, escaping needy clients, scope creep.

I'm just looking at it like immediately here. Some of the things that, like freelance, those kind of things, freelance service providers, those kind of things that I'm sure you mentioned throughout your sales pages of you know, the people that you're helping and how you want to help them and the problems that they're trying to escape essentially as well.

That's the kind of thing that even if you're not ranking position one for that, it's something that if Google is understanding that about your website, then you can start working on those kind of things really.

Sarah: Right.

Jules: And the ways that you can do that is by, if I open up my little, I have a fantastic SEO Google Chrome plugin that I use.

It's called All in One SEO Analyser. So it's A I O S E O. And it's really handy because it just, it's so simple to look at it. And if you're making changes to your website, you can literally make the changes, nip in, have a look and, and it will show you what's what's kind of there and what's missing really.

So there are key places when you're, whenever you have any, any page on your website, there are key places that you can tell Google and I'm talking about Google and we are still the majority right now at this moment in time, the majority of searches are still on Google. That is changing with AI interfaces and, everything that's happening with the changing world of search.

The work that you put in to optimise for Google will also then still apply for other platforms as well. So the things, there are certain differences between if you're optimising for Bing versus Google. Fundamentally, I think having those foundations in place, it means what we're essentially trying to do bots and help people to understand about your website really.

Optimising Page Titles and Descriptions

Jules: So one of the key places is your page title and description. And your website's built on WordPress, isn't it?

Sarah: Yeah.

Jules: Yeah, so this is something that you could, you could install a plugin to help you with these things, which would then just very simply, I tend to use RankMath and that then gives you a dashboard in the front end of your, or the back end rather, of your WordPress website that you can then see every page and the page title and description right there on that page.

So even if you just make going in and making sure that you have something for each of those pages on your existing site. Could be a place to start. So your homepage is missing a description. And this is something that doesn't necessarily, it's not, it's not an actual ranking factor for Google. There's like 200 factors that Google takes into account, 200 plus, it's probably a lot more now, um, on what, how it actually ranks different pages.

And what we're essentially looking for is the keywords, which is the main words that people are typing into Google. That is then associated with your website and your page description is definitely some somewhere where you can put that keyword.

So you would basically make a decision on what you want your web pages to show up for on Google and which, oh, sorry, the dog's just come in from the dog sitter, um, on which page of your website is the most appropriate for that search.

And when you do that, then essentially this is where you would put those keywords. So whatever you are trying to show up for you, put those keywords in these places on your site. So in the title and the description, if you were trying to show up for VIP days, then you would have that information here.

So you've got it in your page title, but adding that into your description can be helpful as well. And if you don't have a description there, and sometimes even if you do have a description there, what Google does is that Google will then decide that actually that doesn't relate to what's on the page, and Google will make up its own description there.

So your home page, currently, I don't know if you can hear the dog in the back. No, I can't. She's just come in and she's all wet 'cause it's raining here. So she's doing a, snoz all around, wiping herself on the carpet with dry her ears. This is what Google has actually decided your description should be for your page.

Yeah, so what Google has decided, because, because you don't have a description in there, Google will basically take what it thinks is either a little snippet from the page that's easy for Google to take, or it will make its own decisions.

But this will be something that comes out from the content on your page. So that, let's have a little look, get the proven framework, whereabouts is that on your page? Do you know where that is on your homepage?

Sarah: I think it was, maybe scroll down. Nope. It actually. Oh, there it is.

Jules: Oh, yes. There we go. So it's that, so Google has decided this tiny, at the end of your page, this, this thing just before the footer is, the best thing to show is the description.

And it's, I mean, it's, it's not, maybe it's because it's, it's an action. It's a sentence that is actually an action. So that's. You know, that's it's not a bad thing to actually encourage people to click through to your page and you could even make that your meta description. If Google already associates that with your site, you could, you know, actually change that yourself and add that in as a meta description because it says, you know, day, right?

It depends. And I know, things have been changing slightly with the direction of it not just being day rates now so maybe that it wouldn't be that or day intensives or whatever you decide you want your homepage to rank for you could add that in there.

Sarah: Okay.

Jules: So, adding that in there so definitely let me come back to my little, analyser.

So the other thing that's really important when we're looking at trying to...

Improving Page Hierarchy for SEO

Jules: ...make our websites easy for Google and the bots to actually read is page hierarchy. So page hierarchy and yours isn't, it's actually, oh no, it is, I was going to say it's not too bad, but actually there's a few things you could change.

So if we think of it like an English essay, so what you ideally would just have, if you're back at school writing an English essay, you would have one heading at the top and we would call that would be your basic, your H1 heading on your website. So that's the main head in the main title of whatever page we are on.

And it's not always that easy for a homepage to have one H one heading. It would be usually be whatever's up here in this hero section, this section right at the top of your site. But it's sometimes on the homepage, it isn't always that easy. But you should only then have a H one.

And then below that you would have several H twos. And within those H twos, you would have h threes. So essentially it's like your English essay. It would be your, your title, then your subtitles, and then maybe you would have subsections within, in each of those subtitles.

But if you can do that on your site and in WordPress, it's particularly easy to do this because you can literally just go in, change those tags within the back end of WordPress, and then what you maybe would do is you would manually then adjust the size of each of those things so that the style of the page looks as you want it to.

Sarah: Right.

Jules: But this is something that I see on most websites that haven't been that, you know, people haven't sort of thought about SEO is having the hierarchy like this. So we often you come in and it will it will be three H1s at the top and then five H4s, six H2s, those kind of things. So it's just basically a mess.

Whereas if you, if I show you the back end of my website, then hopefully, hopefully mine are all in places they should be.

Ideally, what you would want to see is just one H1 heading at the top there, and then the H2s. Ideally, not so many H2s here without something, it depends on the page as well. Um, but within that, then you would have H3s for things if you need subsections within that as well really. So that's one of the big things you can do in terms of it not, you don't need to create loads of new content, it's almost just organising that content that you already have there really.

So ideally for each page of your site you just want one h1 heading and that should be what the actual, what that page is about. So if it's your sales page then it should be, you know, the sales page for your course, it maybe should be the H one heading would just be relating to that, so Google can understand what that particular page is about.

So just one h one heading and then a hierarchy going down the page for the, for the other headings.

Sarah: Okay. Yeah. All of those other H ones down there look like they're the headline for each of the testimonials that are down at the bottom. So it's almost like I just need to go in and change. If you go right there, no, the blue section it, it scrolls.

Jules: Ah, okay. And now all of them are those, Ah, yes. That's the headline for each one as you scroll through.

Sarah: Yeah.

Jules: So those probably wouldn't even need to be headings. In terms of the back end of your site, so you'd make them look like headings for the styling of it, but they don't really need to be headings in terms of, if you think of Google reading your site, the heading for that section would be client testimonials or what people are saying or something along those lines.

So Google can understand the context of that. Within that, it's then that people talking about, about how you've helped them really. Right.

Sarah: Okay.

Jules: Yeah. Yeah. And all of this stuff, it, it, it, it seems like it's a bit nitpicky and it's a bit like, but actually it makes a big difference. And Google is getting smarter at being able to read websites.

Ultimately, it's just reading the text. You can get, you can get a Google Chrome plugin. I can't remember what it's called. It might even be a website you can go to where it literally just shows you the text of your website. And sometimes when you look at that, that actually makes it really clear of, oh, actually, yeah, this doesn't make sense.

It's also screen readers as well. So if you think about if somebody was using a screen reader, so somebody who's visually impaired or for whatever reason they're using a screen reader, this hierarchy here is how that page, like how it will be telling, telling them that page is laid out. So it's all, it's, something that's quite simple to, to fix, but it can make a difference really.

And then let's have a little look and see.

Schema Markup and Structured Data

Jules: So you have a little bit of structured data. So some schema markup in the back end of the site. That's good. Good to have that there. What this also does is helps the bots that are reading your website to understand the context.

So there's a, there's a type of schema markup, which is schema is, is, is a type of data that is like a standardised data web developers agreed upon that then it helps websites to understand the context of what we, what we are actually offering a bit more. So there's a type of schema that you can use that then tells, Google, this is the same as your Instagram page, your LinkedIn page.

If you've got any other websites or anything like that, you can actually add that in as well. And that's something you could use if you're, if you're using WordPress, you can use Rank Math to help you with that, to actually create some schema markup for your pages. That can also be really helpful for if you've got online courses that you can actually add information in there about how long the course is, like the price, those kinds of things, when it's available, all of that kind of stuff, you can add that in there as well.

So that's something else that I would say if you're sort of thinking about the key things to think about to begin with, it's definitely making sure all of your page titles and descriptions that you've got something in there and what you what you want to do with each of the pages of your website, make sure they're not competing against each other as well.

So, um, fundamentally SEO is about working out what you want to show up for on Google, which page of your website is the best one to show up for that, and then optimising that page. And quite often what we can end up doing is either trying to cram everything that we're about into one page of our website, or talking about what we do, over all of the pages of our website.

So Google is then unsure of, okay, which is the best page to show up? Because Google is ultimately delivering one website page for each search result. And I think we can, not necessarily think about that, we think of Google ranking our whole website, but actually when we do a web search, it's individual pages that show up in that search result, really.

So. Does that make sense?

Sarah: Yeah. Would we not want to have our different pages be like search result one, search result two, search result three.

Jules: So it doesn't tend to happen like that when you look at a Google search results page, you don't often see the same website in positions one, two, three, four.

If you think about it, if you ever do a Google search, we don't tend to see that. You might see one of your other pages further down the search results sometimes. Or if you are Googling something that's literally just you, then yes, you will see. So like where I did this site search, where I was just telling Google, I just want you to show me pages from sarahMasci.com. That's why I'm seeing all these pages here, but that's not the norm.

Google's trying to deliver the best results to its, its customers, who are the people that are doing the searching and the best, usually that involves several different websites being shown there really. So yeah, that's where, that's why if there's one particular search term that you're trying to show up for, just thinking, okay, which page of my website is the best one to show up for that and optimised for that really.

So yeah.

Sarah: Right okay.

Jules: Um, any questions at this point or anything? That that's kind of brought up or made you think, oh, what do I do?

Sarah: No. What did you say? I mean, I think I probably have the tools inside of my WordPress admin, but like to add the descriptions and the keywords for each page, I think you've mentioned another tool, but I think I have in my WordPress probably.

Jules: Yeah. So you, it will be a plugin in your WordPress account. So I tend to recommend Rank Math. You might have Yoast in there because that's the one that was for years was so delivered a standard. I think it might still be. I have used Yoast as well and Yoast is another one that's good.

But I prefer Rank Math. I just find that having that initial that um, that main dashboard where you can see all of your pages. And I think it actually shows in your normal pages area in WordPress, but you can then see the page titles and the descriptions for each of that, each of those pages, basically.

And when you look at the back end of your website, you might see that as page descriptions. It depends on your WordPress theme, and it depends on what plugins you've got in there, but you might see it described as page title, meta, meta title, meta description. Sometimes it's, it's sort of, is, is shown differently really.

And you should be able to get into that individually on each page as well. So I know with, I've got some client sites who are in WordPress and I, with Rank Math on there and I can actually see that on the right-hand side in the settings area in WordPress there as well. Whatever website builder you're using, you can usually find that information in there.

And sometimes it is a little bit buried, but most of them are much better now, allowing us some control over this really. We don't always get full control and especially and things like blog titles. So once you do, if you do start adding in blog content, sometimes that's things that you set up as standard for each blog.

But I tend to recommend again, it's the same thing. You want those blogs to be ranking for that individual search term for that page really.

Sarah: Right. Okay. Yeah. I just took a peek at my back end while you were explaining that. And I do have the all in one SEO plugin. I knew that that little logo looked familiar.

I do have it as a plugin and it pops up on the back end of all of my pages, but I've never done anything with it.

Jules: Yeah, I've not really used it in the back end of WordPress. So I like it here as a Chrome plugin. It's a great way. It's just a free Chrome plugin that allows you, once you've made those changes, you can always just go in and check it here and it very, very visually shows you what you're doing or not doing.

I've got a couple of plugins that I've used. They're like Chrome plugins that do this for me, but I like this one. This is the one that I tend to rely on. If you've already got that in the back end of your website, you could certainly dive into that and have a look and they're all designed to help you.

One thing I would say with these is they often have traffic light systems and you can kind of ignore that a little bit because you could be tweaking it and trying to do things and you're just tweaking it and almost, um, what's the word I'm looking for? Trying to trick the search engines, I guess, into, into, into getting the green light.

So you could stuff a load of keywords into a page and it might then give you a green light on Yoast or RankMath or whatever you're using. But the search engines are so much smarter now that we don't tend to do that. So, um, and so, yeah, I would definitely say think of it from a, from looking at it from a kind of taking a step back point of view and thinking about, okay, is my page hierarchy as it should be, what keyword am I trying to rank this page for?

Have I used it naturally through the page as well? So it's, if it, if something feels like, something that you wouldn't say out loud to a human, then don't use it in your website or in your, your descriptions or anything like that. So,

Sarah: Yeah, I feel, I feel like we, we always see those websites that are trying to outplay the system. And it's like the same keywords over and over and over again, like in every paragraph. So yeah.

Jules: Or a hundred of them in the bottom in the footer is the other one that used to be, you know, and it used to work. These kinds of tricks used to work, but they don't now. And even less now, now, AI is helping the bots to understand our websites better, that it just doesn't work.

And even if it works, for the short term, it won't be long before you just get, you know, you could get a real Google penalty from that. And the last thing you want to do is get de-indexed by Google because then, then you've got no chance of getting some traffic from it really. So, yeah, I think definitely that's the things to focus on going through those key pages.

Final Tips and Next Steps

Jules: So let's look at your programmes page. And then, uh, that is in here. So this is why I like this. So things like that. So having your title and your description in here for your programmes page, if this is the page where people are going to come through, and let's have a little look.

Are these, do these lead through to specific pages for the programmes?

Sarah: Those go to sales, sales pages. Sales pages.

Jules: Yeah. So even that, the amazing information that you have on your sales page, making sure that Google understands that. So yeah, having a page title and description. I, I probably would start with, these pages first.

So the money pages on your website, start with those first and then your homepage and then look at the other pages really. But yeah, even that, even making sure the hierarchy on this sales page, as much as it might be a pain going in and then having to adjust the sizes. So the branding and the, and the style of the page looks, looks right.

Sarah: Would you recommend, uh, what is more important? If I were to spend time on one thing, is it more important to spend time on the hierarchy of the headings, or is it more important to spend time on the keywords and the titles and descriptions and like the content of the page?

Jules: So they are both important, definitely.

I think I would say which one's going to be the easiest for you to do. And potentially the hierarchy might be one that is easier to do. So if you're thinking about, and actually when you're doing one, that may then influence what you're doing in the other one as well. So if you're looking at this page and thinking, okay, what are, what's the main things this page is about?

If this is a sales page, the most important thing for people to understand it, if I was writing this out as an English essay, what would be the, what would be the headlines, what would be the sub-headlines and think about that. And that may then influence you to think, well, actually. I'm, you know, I haven't mentioned, say, say, for example, VIP days.

I haven't mentioned VIP days in any of the subheadings. I need to add that in. And so that's where that may influence you. So I would be inclined to start with the hierarchy first, really. Because it's all about as well just making sure that your website is well structured and that's really important for not just for the search engines but also for people as well for it to make sense and the flow of the page really.

So I would probably say to start with that actually.

Sarah: Right, okay.

Jules: Yeah, so thinking about that, and then once you've done that, maybe looking at the schema as well, looking at the structured data, if there's anything else that you can add in there about your courses, about your business in general, and just to link that through together.

And there's lots you can do with that, you must be using a plugin or something to do that. It might even be the all in one SEO is doing that. Just make, even just going through and making sure the settings are, are as they should be on that, you know, in terms of, they're normally set up to be fairly user friendly if you're using a plugin to do this.

Sarah: Definitely.

Jules: So so yeah, that would be my sort of main things is start with your hierarchy, your page titles and descriptions, and then sort of think about the schema from there. But I certainly wouldn't, I certainly wouldn't wait until you've got a load of content to before you start doing that, because this, this is all content on your website already.

And it's, yeah, it's criminal that you're not showing up for more of the things, the amazing things to help people with really.

Sarah: Right. Okay. All right. This is so helpful. And I'm glad to know I already have this plugin in my, it's already in there. So I just need to go in and have a look at it, have a look at all the settings, have a look at the capabilities of it, and then like figure out.

You know, how much, how much of it I want to, uh, how much I can, can, you know, take on and figure out.

Jules: Yeah. Yeah. I mean, the thing is you have all the strategy for your ads and for what you do with social media. So even sometimes just taking a bit of that and applying that to your website, ultimately your domain, your website is what you own.

So we, we can put a bit more energy into that in terms of actually. Okay, these are the things that my website should be showing up for, then sometimes it's just borrowing from that as well. And thinking about the content you create for social media, what are the key things, and especially as we move into more of the AI world, what are the key things that you're an authority on?

That if you can get that onto your website, this is why I'm an authority on this. And that doesn't have to be blog posts. You can, you can weave that in with frequently asked questions and things like that on your site as well. So definitely.

Sarah: Yeah. And do you find that Google is, it pulls up pages that where the keywords are kind of like questions, because that's what people are searching.

Like people are searching how to create a VIP day or. Would they, would that make more sense to like position your descriptions and your titles as key as a full phrase, like how to do this. It

Jules: It depends on the page. So I would, so the way I would approach that is I would type that into Google and see what kind of pages Google is showing up and it will, that's changing as well.

So the question-based stuff is going to become even more important. And those longer questions, as we get more conversational, when we're using AI to help us define things, actually those question based where, where, the, whatever is delivering it, whether it's chat GPT or whether it's Google, if they can take a snippet out of your website in that context, so it makes sense for them, for the questions and answers, we've all seen what we, the answers that we're getting in the AI overviews.

Actually, if you can, if you can have little bits like that, that it could then take out of your website, that can be helpful. So again, it doesn't have to be a whole page dedicates to that one question, but if you can then just have that in a way, and that's where having those headings can sometimes be helpful as well, really, but it does it all depends on the on the context of the page as well.

So if you've got a whole page of frequently asked questions, you'd maybe have your H2 headings would be the actual questions. Whereas if it's on your homepage, then you probably would have the frequently asked, the actual title of frequently asked questions as a, as an H2 heading.

So there's so many nuances about it that it just ends up like every question is like, oh, well, it depends. It depends as much of it does in marketing. Really? It does depend.

It's helpful. I think really having any, anything there that can help people and, and the bots to understand more about your site is helpful, really.

So, yeah.

Sarah: Yeah.

Jules: Yeah. This is great. Any questions about next steps or like what, what you need to do or?

Sarah: Nope. I feel like I just need to get in there and start playing around with it and seeing what I can, what I can figure out on my own and go from there.

Jules: Yeah. Yeah. Start with those sales pages, I think, and just, just do a few things and just do a few tweaks.

Have a look at your Google Search Console as well. If you haven't got that set up, that would be my 100 percent my action tip for you to take first. Make sure you've got Google Search Console set up. And you can connect that to the back end of your WordPress as well. So you don't even have to go into Google to do that.

Sarah: Oh, okay. Great.

Jules: Okay. That's great.

Conclusion and Shoutouts

Jules: So before we finish, I would love you to give yourself a little shout out and let everyone know again, specifically what you do and most importantly, where they can connect with you and find out more.

Sarah: They can find me at sarahmasci.com. All of these pages that we just talked about.

That's really kind of the starting place from there. You'll be able to see the different ways that we can help you with free trainings and free videos and low ticket courses and memberships. And then all of that is there. And if they want to connect with me directly, Instagram is the best place for that. And my Instagram handle is Sarah Masci.

Jules: Fantastic. I would highly recommend, as I say, Sarah's being in Sarah's community and Sarah's programmes have, has absolutely changed my business. So I thank you, Sarah, as well.

Sarah: Thank you for saying that. I appreciate it.

Jules: Thank you. So if this episode has made you think about website visibility and you would like to get started with your own SEO, then you can hop over to my website and download my free SEO beginner's guide and check out the other episodes of the, of the podcast as well. Episode 13 is all about SEO basics.

So you might like to listen to that one as well. So thank you so much for being here, Sarah, and I'll see you soon. Bye.