074: How to Optimise Your Blog and Homepage for More Conversions - Website Audit with Candice Mason

In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly.

Together, Jules and Candice explore quick, actionable improvements to enhance website conversions and visibility. Jules highlights the importance of focusing on commercial-intent blog posts, strategically optimising content to boost organic traffic, and integrating clear, relevant calls to action throughout the site. They also discuss the significance of creating impactful banner ads within content, strategically placed pop-ups, and the power of video sales letters.

Key Takeaways:

• Identifying Commercial Intent: Learn how to spot high-potential keywords and content with commercial intent to significantly improve website traffic and conversions.
• Strategic Content Optimisation: Discover simple tweaks to transform existing content into sales-driving assets by clearly showcasing products related to the reader’s needs.
• Banner Ads and Pop-ups: Explore the best practices for creating effective 'ads' within your content and tips for using pop-ups without frustrating visitors or harming SEO.
• Enhancing Your Homepage: Understand how to optimise your homepage hero section to clearly communicate your value proposition and guide visitors through a smooth customer journey.
• Leveraging Video Content: Find out why a well-placed video sales letter (VSL) can greatly improve visitor engagement and conversions.

This episode is packed with real-world examples and actionable tips for local e-commerce businesses ready to convert more visitors into customers.

Resources Mentioned in This Episode:

• Connect with Candice Mason and discover her range of hormone-supporting herbal teas at Mother Cuppa Tea.
• Need personalised guidance for your website? Book a Discovery Call or dive straight in with a Power Hour with Jules to identify your most impactful website improvements.

Don't forget to subscribe to the podcast for more valuable insights on improving your website’s SEO, conversions, and overall success!

Chapters

• 0:00 Introduction: Candice’s Website Goals
• 1:05 Mother Cuppa Tea’s Current Website & Marketing Approach
• 3:55 How SEO Fits into Your Content Strategy
• 6:35 Identifying High-Potential Keywords
• 8:53 Simple Ways to Boost Blog Conversions
• 15:28 Enhancing Your Homepage for Better User Experience
• 20:22 Using Video to Improve Conversions & Future Ideas
• 24:20 Recap: Quick Wins & Next Steps

Transcript

AI-GENERATED TRANSCRIPT - MAY CONTAIN ERRORS

Introduction: Candice’s Website Goals

Jules White: So hi. Today we're diving into a website conversion audit, Candice from Mother Cuppa Tea. By the end of this episode, hopefully we'll have identified some simple quick wins for Candice's website.

So welcome, Candice. It's great to have you here.

Candice Mason: Hello. Thank you for having me.

Jules White: So before we start, if we were to meet in six months' time and you were telling me about the amazing things happening in your business, how would your website be helping with that?

Candice Mason: I'd like to think that my website was actually really helpful for my customers to be able to choose the products that are right for them and to find the answers to any questions they'd have. Yeah, I'd like that process to be really smooth for them so that they're not having to waste any time.

And it's really obvious. That's what I'd like.

Jules White: Okay.

Mother Cuppa Tea’s Current Website & Marketing Approach

Jules White: And do you have anything on your site at the moment that does anything like that?

Candice Mason: Um, only that up until just a few weeks ago, we only had three products, so that sort of made it quite easy to navigate and find what we needed. I sometimes worry that my website's a little bit too wordy.

We did look at a sort of quiz I. Embedded thing, and I think that's probably something that we can add moving forward that would help our customers.

Jules White: Yeah. Quizzes are great for SEO as well, actually.

Yeah.

Candice Mason: Oh, okay.

Jules White: Definitely build that into it as well in terms of the questions and the, the answers and everything that you have.

Candice Mason: Oh, that's great to hear. Yes.

Okay,

Jules White: So before we then dive into it, and I'll have a little look, I'll share my screen, we'll have a little look at your website, tell us a little bit about your business and how your website currently sits within your marketing activities.

Candice Mason: Okay, so Mother Cuppa launched just over two years ago. I blend herbal teas to support women's hormone health and wellbeing.

And as I said, we launched with three blends. That was a tea for each step of the day.

And we just launched our fourth blend on the back of a very successful crowdfunding campaign, which I ran solely through my own website, which I understand is. It's relatively unique.

So I would say from a marketing perspective, it's been pretty important to me. Um, I see it as the shop window.

If I had a physical shop that would be. Part of it and those were, would be the kind of conversations I'd be having face to face with clients I hope is portrayed on the website.

Jules White: Yeah, absolutely.

Yeah. I mean, it's so important for you because it's where you make your sales as well.

Candice Mason: Yeah. Yeah. It's a massive part of my marketing.

I've, not really done anything in terms of sort of paid digital. Um, Google bits.

But I can foresee that being quite poignant to the business in the future. I think it has some good potential.

Jules White: Yeah. So like running Google ads or something like that?

Candice Mason: Exactly.Yeah.

Jules White: Yeah. I mean, I think it's always good to get your, get your conversions.

Working really well and get your, get a little bit of SEO in place as well before you then dive into ads. I'm always about making sure that everything's working before you start spending money on ads.

Candice Mason: Yeah,

And I was sort of on a similar path to, the other thing that I've been working on is my kind of email marketing and sort of driving that into the website, making sure all of those flows. Are working properly before we put any money behind anything that's gonna drive into the website and onto a sign up form.

Uh, just sort of making sure that that's all quite smooth really. I've done quite a lot of work on sort of blogs.

There are a million blogs on my website and I've tried to use sort of. SEO keyword friendly search, optimising things, but it's not my area of expertise at all.

Jules White: No, absolutely.

How SEO Fits into Your Content Strategy

Jules White: Okay, well let me share my screen and yes, I can see that you have been creating blogs, so we, that's quite a good place to start actually. So share my screen.

Lovely. Okay. So whenever I look at a site, I always look at, even if we, I'm thinking conversions, I will always look at the SEO part of it as well.

'Cause it goes so hand in hand. It really does.

So when I was looking at your site, one of the things I will always do is I always look at what Google is actually indexing on your site from the front end, what we can see anyway.

So I will always go to Google, type in the address bar at the top here and I'll type site, colon and then. The domain name.

Yeah, and it comes up with these, this little tool here where it says you've got 965 pages indexed in Google, which is fantastic. That's something that, it's a, it's a big website.

It's good. Do you think you've got 900 blogs ish?

Obviously you've got product pages and category pages.

Candice Mason: Yeah. I probably ha, well, I dunno if it's full 900 blogs, but yeah, I've got different category pages and what have you.

Yeah. So I sort of categorise, that's the blogs to try it again, because I had.

I noticed that I had women that I was meeting face-to-face that were talking to me about specific things. Yeah. I thought if I categorise them, that would be much more user friendly for them.

Jules White: Yeah, absolutely.

Yeah. You're filtering, I guess, really by, yeah, by condition and by problem, which is a great idea. I think anything you can do, as you say, if you can make it easier for people to navigate your website and understand.

How you can help them, then that, that's always gonna be a good thing. I think

Candice Mason: that's good to hear.

Thank you.

Jules White: Yeah. So with your blogs, do you have a kind of a strategy around what particular keywords you are going after or anything like that?

That's more sort of diving into SEO,

Candice Mason: So when I would finish an event, I would keep a note of the questions that people had asked me. So I knew that they were real customer questions and I was able to turn those into a piece of content.

But I was also then taking that question and putting it into Google and just seeing what other questions were kind of coming up and using Google as a sort of term. To look at other things that people were searching for.

Yeah. And I was using Ask the public com and as something else similar to that.

Yeah. Where again, I was then taking some of those keywords and putting them in and just seeing what other things people were searching for. Yeah.

I guess one of the benefits I have is that I am my target audience. Yeah.

Yeah. So if somebody's asking me or somebody's Googling it, I'm also thinking similar things. So that's sort of helped in that in that way, and that's just given me lots of content ideas.

Really.

Jules White: Yeah. Yeah, that's, is really good to do that, and certainly that's a great starting place is the, the things that your customers are actually asking you.

Definitely.

Identifying High-Potential Keywords

Jules White: So when I look at your, from the outside, when I was looking at the amount of traffic that you are getting from Google, it appears that you're not getting that much traffic from Google. You've got a lot of keywords that are associated with your site, I, if we were working together, if you were a client of mine, we'd be looking at.

How we can get back links to your content, which I dunno if you've ever done anything around PR or digital PR.

Candice Mason: Yeah, there's, and I've been really, I've really put quite a bit of effort into it last year, so I'm hoping what you see is what I've managed to create in terms of getting PR.

Jules White: Yeah, yeah. I mean, a bit of authority.

Yeah. That is so important, and especially as we are moving more into AI search, then being that authority on your topics is. So, so important.

But sometimes when we're doing PR, we don't necessarily think about, okay, can I get a backlink from that? So sometimes it's just a case of reaching out and just thinking sort of strategically about, okay, may, where could I get backlinks?

Really? But that's something that is not necessarily something you would do immediately if you were thinking about how can I use this, this amazing content I've already got to get more traffic to myself.

Candice Mason: Yeah. Yeah.

Jules White: But, the fact that you've got 2000 keywords is really good. It means you've got, you've got a lot of potential there and that, that's where I really love diving in, where people have, have got content there.

They have been live for a while, the site's been live for a while, and you've got that potential. I.

Okay. I just had a little look at, I was thinking, okay, what would be a good page for us to look at and kind of look at the, the, the structure of I've filtered this so this isn't all of your keywords. I was looking for keywords that had a commercial intent where people are actually trying to, buy something or they're looking for more information about buying something.

Thing. And I looked for, you know, the ones that have got the most sort of search volume.

And I was looking through this list. This is kind of your average position and this, uh, it's, it's, these tools are never a hundred percent. So it's kind of given us an idea of where you are.

So I'm looking for something where, obviously it's commercial intent. It's got a fairly low difficulty score, so it's not really too difficult to actually rank for that. It's got a decent number of searches a month, 590 searches a month is certainly not to be sniffed at really.

And then you are in position 24 for that.

So that's something like if I were look, was looking at all of these numbers here, I'd be thinking, think it was these two were both the same sort of search intent, so teas for constipation and tea to drink for cons. Constipation, you are in position 16 and 24.

It's around 17, 18. The difficulty, which is not too difficult.

Simple Ways to Boost Blog Conversions

Jules White: And then I looked at what page this was and obviously this is your page that about 10 herbal teas for constipation relief.

Yeah. So if I was looking at this blog post and looking at how we could optimise this for you for conversions, one of the things I, I would probably do immediately in here is create your own kind of banner ad. So is there one particular, one particular tea of yours that.

Relates to constipation. I dunno why, like we've ended up on talking about poo!, great subject.

Yeah, absolutely. If that's what people are looking for,

Candice Mason: I would probably say the hydrate would be sort of go to with that one. But yeah, maybe, maybe the energise, um, the hibiscus in the energise would also, uh, support you in that way.

Jules White: Yeah, absolutely.

I mean, so I'm just thinking of, okay, how, if you are, if you can then just do a little bit to this blog post to get a bit more traffic. Coming through it.

So getting you up the ranking. So you are, you're not in position 24 or 16, you are moving onto page one, where, where that really starts to make a difference. And then you can think about, okay, how can we get that even higher up, up this rankings?

But then thinking about, okay, if somebody's landing on this, it was a commercial intent. So they want something that's gonna help them.

They're gonna, they want a tea that's gonna help them with constipation. And if you've got something that will solve that.

Having that here and creating it more like a banner ad for yourself.

Okay. That's interesting.

Yeah.

So having it almost, you could all, you could have it if you're trying to grow your email list, you could have it as like a content upgrade where somebody can read about the other things.

Candice Mason: Yeah. So one of the things that I'm just about to implement is a kind of, I guess like a lead magnet, I suppose you would call it.

So on some of the pages I was going to add. A popup that was unique to certain blogs.

Yes. So that, um, you know, it would give a signup discount or it would, I've done a sort of checklist for perimenopause symptoms that I thought might entice people to want to sign up.

So, that I suppose would be similar to that sort of banner ad where you are just. Giving a different call to action is that, am I correct in understanding

Jules White: that?

Yeah. Yeah. So I would be thinking about, um, obviously when I look in my, into my keyword research tools, it makes it a bit easier. 'cause I can see that that's got a commercial with intent behind that search.

But what you could do, if you are not sure about that, you could go to Google if you were thinking about, okay, a t, like if you were gonna, if somebody was Googling tea to help with constipation.

Type that into Google and see what Google is showing. And if Google is showing lots of shopping results.

It could be blogs, it might be showing, but actually it's showing shopping results as well. Then Google thinks people are looking to buy a herbal tea.

Okay. Isn't more sort of informational inquiries where a blog maybe would lead to another blog or would lead to a PDF download or something like that?

Yeah. If this blog is, is actually got a commercial intent and that's where it's really good to lead into a page that that will actually make a sale.

Candice Mason: Okay,

Jules White: So why would definitely be thinking about that and whether you do popups or a banner ad within your own content It.

You have to look at how popups work for your business. One thing I would definitely say, if you're gonna have a popup on any page, make sure it, waits at least 10 seconds once that page is loaded, before the popup comes up.

Candice Mason: Okay.

Yeah.

Jules White: Google's not keen on popups and I mean, most people aren't keen on popups in general.

I think really,

Candice Mason: especially I suppose if they're reading a. An article, they may be one of actually read it.

Yeah, yeah. Okay.

That makes a lot of sense.

Yeah.

Jules White: Yeah. So what I could see really standing out on this page is having something where you do almost create like your own ad in Canva.

Candice Mason: post, uh, 15% off your first order or something.

Jules White: I'm thinking of that, I'm thinking here, not even necessarily a discount code. I'm thinking of something where it actually says hydrate tea, fantastic for constipation.

Okay. Something even as simple as that, that actually you are putting that point across.

Or you could even have something within an image that's, that shows the re the ingredient in that, that will help with constipation.

Candice Mason: Yeah. Okay.

Okay. Fab.

Jules White: But that could be quite eye catching and you could have it somewhere in the middle of the, of your content so you could break up your content with that.

Yeah. And then have it towards the bottom of the page as well.

So if you, I would definitely be thinking about how can you help this blog post lead to somebody buying one of your teas.

Candice Mason: Okay.

Jules White: Yeah. So, yeah. think that's sort of one, one way you could immediately increase the conversions on, on those particular blog pages where you know that this is a direct lead to a, a sale.

If somebody's looking for a tea,

Candice Mason: how do I check?

Obviously you've got some sort of system there that shows you the ones. That are ranking sort of with, with intent, with ease.

How do I know that as an, as a novice?

Jules White: So there's different things you can do to help with this. Um, have you got Google Search Console set up on your website?

Yeah. So Google Search Console will give you an idea of the search terms that you are already showing up for. So when I looked at this, these are actually the, these keywords that you are already showing up for.

So you should be able to see in your Google search console. What you, what queries you're showing up for.

Candice Mason: Yeah.

Jules White: And what pages those queries relate to. So that's a good place to start. It will also give you an average position as well.

You'll see that in Google Search Console, console, if you are seeing, you'll something that you're getting a lot of impressions for and you are between positions nine and 25 are the ones that I would be focusing on first 'cause that means if it's positions 11, then you're just off of page one and doing just a little bit tweaking, can make all the difference really.

And then there are tools that you can use. There's a couple of free tools. I use one that you can do a certain amount of searches for free.

And it is KW Finder. That's what we call it. Um, but it's mangools.com and this is one where you can go in, you can't do many searches a day, but you can go in and create a free account and it gives you an idea of the search difficulty in there as well and the amount of search volumes and that kind of thing as well.

So you would just set it the country as UK and then go in and then look for those ones where the difficulty isn't so high, and where actually there's some search volume really. And that is something that's getting the balance between things that are, because you might think, oh yeah.

3000 searches a month, so I'm gonna go after that one. But if it's got a really high difficulty, you're probably better off going after the, even the ones that have got 50 searches a month, but it's a really low difficulty that's more sort of low hanging fruit there really.

Yeah. Especially if Google is already associating with that with your site and you are not that far off of getting onto page one and then hopefully then climbing up those rankings.

Candice Mason: Oh yeah. Okay.

Jules White: Yeah, definitely. But focusing on those. Those, um, commercial pages first. So the ones where, uh, both your product pages and the ones where it's a blog, but people are really looking to buy something.

Enhancing Your Homepage for Better User Experience

Jules White: So if we were coming into your homepage, one of the things that we always say when we are thinking about conversion and thinking about people actually taking the action, we want them to on our page is when they come in, we want them to understand within, ideally within about three seconds what we do, how we're gonna make their life better, and what they need to do to get it.

Mm-hmm. So that is something that, thinking about this sort of hero section here, I know it, it doesn't always come up with the same thing. Does, does it?

You must have something. Is it Shopify?

Candice Mason: Yeah, it's Shopify and I can't remember the theme, but it, it, that should be sort of moving around. That first.

So every time you log on, it should be something slightly different.

Jules White: That's look, yes. I think that's what it does do, isn't it? Yeah. So it does, it, it it is not one that's not like a banner thing where it flips around.

It's one that it does look different every, each time you come in.

Candice Mason: Yeah, I believe so.

Jules White: Actually, then it has switched this way as well.

Candice Mason: Yeah. Some new things in just the last month, so obviously we've got a new blend So those are two new sort of announcements, I guess.

Jules White: Yeah. Yeah. Have you thought about like, the customer journey of people coming in and, and what their level of knowledge about you is and where they're likely to have come from and that kind of stuff?

Candice Mason: yeah, and I think probably up. Quite recently, I pretty much knew who my customers were. 'cause when you are only two years into business, like there's not huge numbers of people buying from you.

That has changed in the last quarter. I guess initially my assumption is most people are finding me through a face-to-face event or through social media where I'm doing a lot of talking about. So I already know that that's where the majority of my customers are coming from.

Jules White: Yeah.

Candice Mason: So yeah, I probably need to do some more work on. and we've just started doing some meta ads again, literally in the last seven days.

I am imagining that I'm gonna need to make some tweaks and changes to my website to sort of convert those people differently.

Jules White: Yeah. Yeah. Have you got a particular page that the ads are coming into on your site?

Candice Mason: I'm testing some different pages, but we are mostly driving them to the wellness collection.

Jules White: Yeah.

Candice Mason: rather than the homepage.

Jules White: Yeah. That sounds like a good idea. Having something specific that you are driving them to really, so, I mean, it's worth thinking about that.

It's worth thinking about what. You know, as people come into the homepage, how do they know they're in the right place?

How do they immediately know how you're gonna help them? And, and it's not necessarily easy to get that there, like, if people happen to come in at the right moment, that they're, coming in and it's, I think I just saw one in there of For hormonal health, whether there's a way that you could, you could then.

Have something that covers anything when people come in. So teas for for women's hormonal health or something like that,

Candice Mason: Would you suggest that banner being that one and not having the different,

Jules White: I mean, the problem is, it's if they come in at that right one. Whereas actually, if you can have something that's really clear.

And then you could still get these things across, but maybe just slightly further down the page. Mm-hmm.

So if somebody comes in and they miss this, they don't see this Tea Ware, they may not then realise that you also sell that as well.

Candice Mason: Yeah. Yeah.

Jules White: So. Yeah, it is certainly worth thinking about and you can install heat maps on your site as well. That can then help you to understand what action people are taking.

It's not, which is not always that easy to test if you've then got different things happening within the site.

Candice Mason: Yes. I've actually tried that on a Microsoft clarity or something.

Jules White: Yeah. Yeah. But it's hard when you've got different things happening. It's not that easy then.

Whereas actually the, thing that we really need when people come into our site is clarity. I think often we can end up looking at our site and getting a bit bored with it and thinking, oh, I need to change it. I need to make it more dynamic and I need to, have different things happening whereas actually sometimes the clarity there will is more likely then to help people Um, so yeah, it's certainly worth thinking about because this hero section here is our most important section of our whole website.

Real realistically, everything else does matter, but the homepage hero section is one of the key places to grab people and just with everything that we're trying to do on our sites, we are just trying to get people to keep scrolling to the next section and then the next section, and then the next section until they take the action that that we want them to take as well.

Candice Mason: Yeah, yeah. Okay.

Jules White: And it's not always as easy homepages are often almost like a lobby section where people can go off in different directions really. So there's not always one clear call to action that you want people to take it could be, you know, you could have links to your blogs and things like that here as well.

But it's, it's something that, is good to have an idea of what you would like people to do when they come through your, your home page journey.

Candice Mason: Yeah, yeah. Definitely.

Jules White: I do. I like the video in the background. That's, I, you know, I, I love this.

Candice Mason: Yeah. So just to, again, just 'cause people were asking me, well, how long do you brew it for itself?

Jules White: Makes really clear. Yeah, what you do as well.

Candice Mason: I've seen some websites and they must have a different theme to me where the founder is. Literally talking through the product you are looking at.

Using Video to Improve Conversions & Future Ideas

Candice Mason: I, I've seen it on sort of makeup websites as I, I really have a vision that that would be amazing to have on the site. I just would need to change everything.

I'm not, not ready to do that yet.

Jules White: Is there not a way you can embed a, a video?

Candice Mason: I don't know is the honest answer to that. Yeah. I think it would really work well.

I've been. Exploring live shopping as an option through your website. Yeah, and one of the apps I was looking at allows you to have sort of off cloud storage for the videos that you then create.

So you could talk about your product, put the live video, so it's real interactive, what's happening there in the time. And it can go on as a little sort of.

Thumbnail onto your product pages.

Jules White: Yeah,

Candice Mason: Just moving forward in my ideas for that and how that would work in a strategy. But I think that would really work if you've got somebody talking about the product.

Jules White: Uh, definitely. having what we call a video sales letter on there is one of the key things that you can do for a website to really make a difference actually.

Yeah. So having that in there, that that could be a way to then solve that problem of having the different things happening there in the hero section as well. What I would suggest is whatever you decide to do here, have one H one heading.

So if you are looking at the structure of your site, and again, this is going back more into SEO, then having just one H one heading, and maybe I would suggest having that as herbal Teas for women's hormonal health, or enhance your hormones or supporting your hormone health, depending on what you want your homepage to rank for.

What's the most important thing you. Wanted to rank for, have that as the H one heading in there if it naturally makes sense.

'cause sometimes we have to do what makes sense for a human and it doesn't always work for SEO really. But yeah, I would definitely think about that.

There's, I mean, there's so many different things that you could do because there's so much potential there. You've got so much content and you've, there's, and it's, I mean, your site's lovely.

It's, it just looks beautiful and it's nice and nice to use. You've got great content on.

So I think just finding the ways that you can get some of that traffic from Google and yeah, definitely, as I say, you've you've got a lot of potential there for, for just tweaks that could help.

Candice Mason: Yeah, that's good to hear.

Jules White: Brilliant. So yeah, I think probably the main things to do, if you were thinking about creating a VSL, so like a video sales letter.

Ideally what you want it to have, is it, muted, but autoplaying Yes. And have captions on it.

Yeah. And that way, and I, I've just put some on my website and I actually have, like the first still is a picture, so you can, so either picture explaining what it is or.

Um, like it, I'm trying to think how to describe it. So you basically to help people to want to click into the video?

Yeah, but I would actually then add a play button onto it so people immediately know it's a video. Whether you do that and then you have it.

Candice Mason: I know exactly what you mean because I've added some of those to my blog.

Jules White: Yeah.

Candice Mason: In my much earlier blogs where I was doing some stuff on YouTube and then I was putting the video in, it just, it just got too much for me to manage all the social media platforms SEO and added just got too much too.

There is some, I know exactly what you mean. And it had like a thumbnail picture and the, the YouTube kind of.

Jules White: I mean, I love that. I love the fact that you've got some content on YouTube because YouTube is also really good for searchability.

So it is something that actually, if you can find ways to get that onto there as well, then yeah, we should

Candice Mason: do more of that. I needed to put, I need to put all my energy into the one I loved the most is what I actually happens.

Jules White: Yeah. Yeah. I mean the, the benefit of doing things for your own website is its content you own.

Yeah. So algorithm can take that away and it's something where you are actually building up something that can be more sustainable. Like sustainable way to market your business in the future, really. So Good point.

Yeah. I, as long-term listeners will know that actually that's, I go on about it so much of creating content for our own domain first and then using that to then create the, the content going.

Candice Mason: Yeah, that makes a lot of sense.

Yeah.

Jules White: And especially when it is an e-commerce site where it is really important that your website is set up. So that you are actually getting those extra sales going through as well.

Really. Definitely.

Recap: Quick Wins & Next Steps

Jules White: So any questions? What's kind of stands out from, from what we've talked about so far?

Candice Mason: Anything in particular? Okay, so just to recap, sort of focusing on those higher, sort of ranking, lower, but with content, intent for purchase and kind of tweaking those, making those with a bit more of a call to action.

Jules White: Yeah. Yeah.

Candice Mason: And then changing that sort of banner. Landing bit so that it's really, clear what I am offering and why and how.

Jules White: Yeah, I think so. Yeah. Definitely.

Yeah. And the, and benefits.

So what's the benefits of people then, you know, not, not necessarily the features, but the benefits of people then, yeah, then drinking the tea.

Candice Mason: Okay, I can do that.

Jules White: Fantastic. So if this has made you think about how you'd like to improve your website and just need some help and guidance, then I will leave the link in the, show notes to book a discovery call with me.

Or you can go straight to booking a Power hour and we can get a session together similar to this, just a little bit audit to look at the most important things to focus on first. Before we finish Canice, I'd love you to just give yourself another little shout out and let everyone know again, what you're all about, what you do, and most importantly, where they can connect with you and find out more.

Candice Mason: Yep. So I'm Canice and you can find me. I'm probably hanging out mostly on Instagram and I'm Mother Cup of tea.

Um, or feel free, if you're coming and having a look at the website, if you've got any questions, you can just ping me an email from there. Um, I've enjoyed getting to know people as I've gone on this.

Jules White: Thank you so much for listening and being here and I’ll see you soon.

Jules White: ​Bye